UK's Fastest Growing Trail Running Brand | Over 50,000 Orders Shipped


We have started how we mean to go on, by continually striving to make improvements that make a real difference in relation to environmental impact. Here are some of the key things we do

Reducing Waste

Our priority is to remove all excess and unnecessary packaging. We have removed single use poly bags from over half of our product range and only use where absolutely essential to protect items in transit and warehouse storage.

We use printed QR codes for product information where possible instead of single use tags.

Where packaging cannot be removed, we use compostable and recyclable where possible and ensure we use the minimal amount of packaging for the items you have ordered - no massive boxes with tiny items in them from us!

For exchanges, we reuse packaging that customers have sent back to us where possible.


Quality products that last a long time are paramount to reducing environmental impact. We test and sample the best quality fabrics and components to ensure our products can withstand the tests of trail running. We also provide detailed care instructions to ensure the long life of garments and other accessories.


We don’t dispose of any products which could still be functional. Ex demo products from photoshoots and items with small faults are all saved. We use them for further demo purposes, donate to charities or sell on at a discounted price.

Recycled Range

We have a range of t-shirts and caps made from recycled fabrics that contain up to 16 recycled plastic bottles for each item.

Reducing Transport Emissions

We use sea shipping as a priority and air shipping only as a back up in emergencies. This helps us to lower our carbon footprint. All of our shipping cartons are reused or recycled too.

Because we use sea shipping, this can sometimes take up to 4 months in transit, followed by up to 6 months in warehouse storage. Hence the need for polybags and protective packaging on some of our products to ensure they reach customers in perfect condition.

Industry Awards

The Independent, Best Race Vest Comfort 2021★★★★★

Extremely comfortable, form-fitting race vest that’s thoughtfully designed and good value for money.

Best Value Award, Wild Ginger Running★★★★★

The race vests and Helvellyn poles have won our Best Value Award!

The National Running Show, Winner, Retailer of the Year Award 2024★★★★★

People's choice award at the inaugural NRS awards.

Women's Running, Winner, Reader's Choice Awards 2023★★★★★

Absolutely brilliant... kit that works. Rugged, comfortable and a good price. Harrier bundles make getting trail ready a breeze.

Outdoors Magic, Best Hydration Pack 2021★★★★★

Everything a trail runner needs, at a fraction of the cost of many of its competitors. Innovative, feature-packed made by runners, for runners.

Fast & Tracked Delivery

Free Royal Mail Tracked24 shipping for all UK orders over £50.

Free Returns

Free 90 Day Returns and Exchanges Using Our Fast & Tracked Royal Mail Returns Service.

Help and Advice

We are always there for you if you need help finding the perfect items or choosing the right size. Talk to us